OUR SERVICES

Trends & ConceptsReports

We provide you with the latest seasonal fashion trends report (apparel, shoes, bags), new innovative retail concepts report since 2018, best pop-ups reports since 2024


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Customer Experience


When was the last time you had a memorable brand experience?

Our mission is to accompany your teams to Create Positive Memory through a holistic approach during each Customer’s Journey and Interaction

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Consumers Profiling

Understand who is your main target customer through our Japanese street pictures and personas. We understand your brand target and what your customers in Japan are wearing together with your brand

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Benchmark

We implement very targeted benchmark on products, prices and concepts of your competitors. Our benchmarks are mostly visual and illustrated with pictures of products, shops, magazines, websites, SNS


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Distribution & Positioning

What is the most efficient distribution network and positioning to build your brand presence, awareness and sales in Japan on the long run ?

It is crucial for your brand to define its positioning on the market by understanding your distribution. We help you to create your brand mapping for the Japanese market

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Marketing Strategy

Your brand is unique. We will define together your brand DNA and assets to appeal to the well-educated Japanese consumers. History, quality, design should be clearly stated in your brand presentation and communication in order to leverage it to sales and brand image. Your marketing strategy should evolve with your brand expansion in Japan

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Tokyo Retail Tour

Our tour experts will customize your visit and guide you through Tokyo. Tell us your target interests : women, men, age target, young, casual, dressy, clothing, apparel, shoes, bags, accessories, lingerie, cosmetics, visual merchandising, concepts,… and how many days you are planning to spend in Tokyo.  Optimize your Shopping Tour with our expert guide www.tokyofashiontour.com

Find A Partner

With 20 years of experience in the fashion and retail industry in Japan, we will help you to find the right partner for your brand. After a deep screening of our contacts, we introduce you the most suitable licensees, importers, wholesalers, retailers, buyers, agents. PR or real estate agencies to successfully develop your sales and brand image on the long term

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Fashion Trends Reports
Competitors Benchmarks
Collection reviews
Tokyo Retail Tour


Marketing & Distribution Strategy
Collection Review & Positioning
Consumers Profiling
Find Your Distributors
THEY SPEAK ABOUT US
(AND WE THANK THEM !)
Yahoo News: Tokyo fashion: superior street style
The Wall Street Journal: The Trendspotter
The New York Times: Paris, Milan, Tokyo. Tokyo?
Business Week: Testing What's Hot In The Cradle Of Cool 

E-mail Loic (at) fashioninjapan.com
Tel +81(0)90-3680-0836 (GMT +9.00)
Skype me : Loic_Bizel
LeBiz Tokyo - Fashion Consulting since 2001 - www.fashioninjapan.com - www.tokyofashiontour.com
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